This is my final outcome of my Slavery Magazine. I’m very happy with my finished piece as it’s turned out very well for my finals. I found the development process very interesting to experience, as this was my first time constructing a magazine. When I was designing this I felt quite passionate about it because it is a very truthful piece that is well known around the world but is silently dismissed. Which is why I liked that I could act on a design that portrays a very strong message to the audience. For this piece I believe my target audience would be more for the early and older generation, as it is very modern and conservative. However, I did want it to be capturing enough for the younger generation, by using a strong sense of imagery to make it become simpler to send a message across about slavery. I find that readers can sometimes get lost with in words so to give readers a visual representation is very helpful for the imagination.
The part I found most difficult was the printing process as the colouring kept coming out wrong and the company I got my work printed with, made a lot of mistakes. One of the errors was that they didn’t put crop marks on two of my documents which made it trickier for me to cut down. However, that was an obstacle that I just had to work with and deal with. Other than that, it was a very smooth process designing this magazine and I’m very happy with the end result. The last time I used InDesign was when I did a catalog for Design boom, since then I have found I’ve improved more within the software InDesign. For Design boom I wasn’t as confident with the software, which is why it looked quite safe and plain. With the improvements and development I have made on it I have seen my skills and techniques advance with time.
One thing that I would improve on to make my piece more bolder would be the paper. I think that matte or glossy paper would of made the piece look more professional rather than just normal paper. For my future projects I know now that it’s worth putting in that extra money ao that the work has a full potential of quality. Other than that I’m very happy with my outcome and looking forward to seeing it at the exhibition.
From my last feedback I just had to make sure that the colour of the black on the image was the same colour black used for the background. I found it quite hard to detect the change in colours on the page. It wasn’t until I put it on to a PDF document that I then could see the difference. I also made sure that the outline of the world was more defined, making it look sharper.
The improvements I was told to make on this page was the leading of the call out ’20 million.’ I adjusted it slightly to make sure it was the same distance as the rest of the lines. I thought that ‘it’s a money making world’ wasn’t all on the same line, however I knew it was as I measured it on the grid. It was just my eyes being funny from the different sizing of the sentenced. I used 45pt size for just money and the rest 40pt. I was told my rag was good, however I feel that I need to improve on it more as I can still see a few curving’s in the paragraphs.
The Bondage Industry Spread
For this spread I didn’t need to change much as I had already experiment enough within the imagery, type and neatened up on the rag. I knew that in my feedback I was told that the lines above my quote wasn’t needed, however I wanted them there because I liked the consistency throughout the magazine and how they have been used. It makes them standout more, by defining them.
Back Cover Spread
For my back cover I was having the same issues with the colouring. However, from the help of Matt he got me to understand how to check the colour tones. I still really like the simplicity of this back cover, I find that it is very influential, because the hands can mean praying to god, asking for help and the chains connote being trapped.
The other improvements I was told on was about how I could of been more ambitious with the typography. I didn’t want to go very crazy and fun with my piece because I think it is quite a serious matter and it deserved a very conservative modern look to it. Also for this piece my angle was to come from a more imagery perspective that a typographic perspective. I believe that an image can speak a thousand words and typography is just a back up. It might have been interesting to experiment more from a typographic perspective, but I knew from the start that my angle was on the imagery.
I was also told to be more ambitious with the sizing of my article. I agree with this as I believe I played it to safe, however I felt as it was my first time making a magazine, I wanted to play the safe game so that I could understand the process of how it all is developed and then for future reference I know what to do and what techniques can be used.
Going to the 3rd year exhibition gave me the opportunity to know how to set an exhibition up and to get inspiration for future design ideas. I really enjoyed attending this event as I got to speak to lots of designers and see a few pieces of work that caught my eye. My top 3 that I loved were designs below:
Lucie De Maid
This was the first design that caught my eye when I walked into the exhibition. It caught my eye because of the florescent colours and the good composition of the cocktail menu. I felt like the layout was very complimenting and I liked how it was portrayed on the wall. It has quite a retro, vintage and psychedelic twist about it. The only advice I would give for this student is to get business cards to hand out to people. Although I got this business card that was specifically designed for her work, I would of preferred to see the details of the student so that readers could contact the designer if wanted. Also it would be good for people to have a business card, so that people know how to contact the student for future commissions. Other than that I believe that it is a strong piece.
Zuzanna El Tanbouli
Zuzanna El Tanbouli who I had met on my travels to China did this piece. Whilst we were on our travels, I could see that at times she would be constructing her work together and I was able to see little bits of what she was going to present. It was nice that I got to see a little bit of her journey throughout the development of her work. Reflecting back on this final piece I can see how it all ties in together, the colours compliment one another and I love the use of images. To improve on the layout of the piece I would just make sure that the magazine is positioned portrait than landscape. As it is would be simpler to see from a far what it is rather than a reader having to turn their heads.
When I seen this piece I thought that it had a good and strong sense of typography. I could tell this work was very well thought out and experimental. I like how the typography shows a clear pathway to wear the reader should look. What I also liked was that there were cards on the side that asked the readers different questions, for example I picked one up and it said, ‘What was the funniest moment you’ve ever had?’ This was good because it made the piece interactive with the readers and kept them interested.
The event I attended to was about a designer named Les Jones, setting up his own magazine brand. I found it very interesting to hear about how he started with a big idea and decided to act on it and make it become real. The concepts and designs he came up with were very creative, I could really see that he was a good visionary designer. I found that he was good at thinking outside the box and producing the work. What I liked about this is that he was very good at interacting with the audience, getting them involved making the audience understand what his ideas are all about. At the start of the event he told us to do a drawing on a post card and he would at the end randomly pick one. I wasn’t sure what to draw, until cheese came to mind and I thought that a light hearted drawing would be the best approach.
I like designer events because they give me more knowledge and avenues I could potentially go down. They also provide me with the confidence to believe in my work. It was actually quite interesting because when I went to go have a look at all the magazines he had designed. I came across one that really shot out to me a while ago and I couldn’t believe that it was his work. It was a very good feeling researching into a book and then getting to meet the person behind the finished product.
This is the book that I came across and spoke about in my past blog. It shot out to me because I love the simplicity of the image, making it look vintage and also the weather giving it that mystical haze to it. It’s almost as if he’s giving the book two styles vintage and modern twist. He has collaborated the modern twist by using a very bold non-serif typeface and reversing the ‘F’ gives it a quirky twist to the book. Making this become such a lively magazine cover.
For the front cover, I didn’t need to make many improvements other than I had decided to make the gold more curved rather than sharped edged. It’s quite tricky to see from these images, but looking at them side by side I thought the curves gave it a more neater finish rather than the rough edging around the sides of the gold. I also made sure that the subheading ‘Can a french friar end the 21st century slave trade?’ was in line with the title ‘Slavery.’
Captivity Spread Improvements
From my feedback that I was given I was told to experiment with the coins on the white page just as well as the black, almost as if they were falling away from the page. The one on the left is a version where I experimented with the sizing of them and the quantity. However, when I ended up changing the images from RGB to CMYK, I ended up changing the composition of them and they just happened to fall how they did on the image on the right. I felt that it had good amount of space and I preferred them being the same size as the ones on the black page.
The Bondage Industry Spread Improvements
On this page I experimented further with the image of my model. The feedback I was given was to try placing the gold on the models eye. I did try it but by adding the gold leaf to the image you couldn’t see the detail and texture within the eye. Which is why I used a gold colour and changed the opacity of it giving it a lighter tone allowing the detail to still come through. Then I used a brush effect on Photoshop, which would spray the paint of the eye evenly. I do like the outcome but I still prefer the image to have its original look, but I know that having this effect gives it more of an edge. Which is why I had decided to stay with it.
I also tried to play around with the composition of the paragraphs, making sure they’re all in line and trying to improve on the rag. What I learnt from this outcome is that I need to be more experimental with the rag of paragraphs. Which will be my future aim for mu up coming projects.
Back Cover Improvements
For the back page I didn’t have to do many improvements other than making sure that the colour tones of the black were the same colours and that everything was even and in line. Other than that I’m quite happy with it and I’m glad I was more experimental with the back page, rather than leaving it as a plain black background.
For the front Cover I thought about using the image of my model Lily, as it’s quite a strong photo. However, I thought it was best using it for the bondage industry page, so I continued to experiment around with placing the map on the front. I began keeping it just black and white, but found that it was looking a little boring so I placed the gold in the areas that slavery is most popularly found around the world. I felt that the colours were striking and it really complimented the text. For the text I used minion pro because I found that the serifs were strong and well structured. On my research most slavery articles used serifs, as I could see that it looked more effective. The composition of the image I tried a white border but got feedback from a lot of people that it looked more effective having the whole background as black.
For the inside of the article, I thought about doing the page background white and as I had decided to do the outer cover black. However I found that it was looking bland and was too much positive space. The feedback that I got back from some students and my lecturer, was that the text I placed under the image looked like writing wrote for the image when really it was the introduction. I basically had to improve then on the hierarchy working out how I could make the introduction stand out more. Working with the feedback that I got back about the spacing on the page I was told to try filling the page out with the image. I thought about having white lines through the image but felt that it was segregating the composition up to much. Which is then how I came to the outcome of expanding the image to cover the whole page.
These were a few of my original outcomes that I started working with. The image of my model Lily placed across the two spreads, was my first draft; I quite liked how the text was placed over the image giving it a good sense of space. However, having the image in the middle I thought when it was placed into a book the image wouldn’t be as clear. I continued to experiment with the imagery and found that the photo of just the models face was more effective. It was as if she was hiding in the shadows. I began placing the text away from the image so that it could give more depth but what I was finding was that I really liked how the text was being placed over the forehead. It looked like a nice connection with the image and type.
I liked the type layering over the imagery and I even considered a bold typeface for the title. However looking at the outcome of it all, I felt that it was too harsh and the whole composition of it all wasn’t complimenting each other.
Here I moved on from the black background and decided to enlarge the image to take up a page, leaving the other side white for the text. With these pages I worked mainly on how I could fill the pages out more and seeing what composition I liked. I first worked with the title; I tried placing it across the two spreads doing half the letters white and half black. It showed a good connection but I felt it was still not strong enough. I tried placing it going down the column of the page but felt that it was difficult for the reader to see. Which is why I placed it big at the top center of the page and then decided to continue on to how I was going to layout out the rest of the type. I chose to try out a quote on the image because I still liked the connection of how the text overlapped the image from the previous designs I had done, so I tried to make sure I involved that element of work.
I added my slavery design to the page so that I could fill it up more, but felt that once I had placed it down it was too distracting. I liked the simplicity and elegance of it before with just the type and image.
Finally I moved on to liking the title placed on the image at the bottom. I had it placed above the image but felt that the image had more of a message to say than the type. Which is why I wanted it to be the main focus. I left the title white, but felt that it was to plain and it needed more gold to add to this page. Which is why I highlighted the whole text gold. I didn’t like the outcome of the title all gold because I felt it was too distracting which is why I chose on to have the one word that I thought had more of an impact to turn gold. Leaving the type at the bottom, originally I had a quote there, so I decided to move the quote to the other side of the page and chose yet another word to highlight in gold, which was life. I chose to highlight that because some people have to deal with this terror not just for days or weeks but also for their whole life. Before on the other template layout I tried working with 3 columns but felt that the text was looking to clustered which is why I chose to put it in 2 columns because I was still aiming to go for a very simplistic, modern and elegant look about it.
For the back page I wanted to leave it blank because I thought when I came to printing it, the final outcome would look good. Just having the front cover as a message to readers would potentially be enough. However, from my feedback I was told to definitely add stuff to the back. I decided that the introduction I struggled with at the start of my article for captivity, I would place on to the back. I didn’t want the text to be on its own so I used the ‘S’ letterpress print to use as the starting point for slavery. I placed to lines above and below the design as I have used lines throughout the process of the article. I thought about placing it in the middle but felt it was to small and needed something more. I felt the more I was looking at it the more it reminded me of a barcode, which is why I experimented with it more around the bottom part of the page. I felt that having it at the bottom left hand corner would have been enough. Where as if I put it at the bottom in the middle I felt it needed something above it. Which is when I put my experimental illustration above, just giving it that finishing touch.
For the type I decided not to use the title ‘Can a French Friar end the 21st-century slave trade.’ because I felt it was too long and would be good to use as a sub-heading. I experimented with a few typefaces, but had come to the decision of using minion pro because I love the serifs on the typeface and thought it stood out more than the others.
Getting the inspiration from the wavelength to go with a gold black and white article really helped because it gave me a direction of how to work. I chose to work with just one word that could come across to the audience in a short eye catching way. I worked with:
I originally started with the word slave but felt that it needed to be a longer, which is why the title is now Slavery. I played with the effects on Photoshop, using a tutorial to help me get around to making the text look like gold. I liked the outcome but felt that it was too much and I still needed to experiment with some more ideas.
Above are some examples of my experimentation with in the process letterpress. I tried to create quite a rustic, bold and shady look. I tried a few techniques such as creating ghost shadows of the letters, smudges and twists in the paper. I decided to do this because I wanted to attempt at working Gold leaf paper into the prints.
This is the outcome of the gold placed on to the type. I really love how this has turned out. I feel it has given it that money making world effect that I wanted.
Here is another piece of type that I have experimented with using the letter press technique. I did this so that it could potentially be used for the beginning of a title. I first printed the ‘s’ in black and white then scanned it in to place the gold leaf texture on to it. When I was printing this I wanted it to come out quite rough and rustic. I didn’t want it looking sharp andd clean because I wanted it to be a little different than the other titles. Once I was Happy with the prints and the gold leaf texture I inverted it so that the background was black instead of white, as my article will be constructed in the background format of black.