Going back to my original notes on where my first ideas started to come about, I had realised that I spoke about emphasizing the letter ‘M’ of the meander text. With this knowledge I thought that I might as well go back to that idea and have a go.
Finally, I came to this outcome, which I am extremely happy about. I love the composition of the type, I think that it is very etiquette and has a simple sight pathway to read. The colours are still representing the brand identity, which was one of my main aims to keep.
I decided to do ‘THE’, ‘The’ and ‘being’ all a light colour as I felt that they didn’t have much importance out of the text as a whole which is why they have been given a light shade of green. The ‘M’ I believed deserved its own colour as that showed that the main name of the exhibition had a more hierarchy. ‘EANDER’ and ‘of’ are the same colours because they were used to slowly tone the light and dark colour together, making them all sink in with one another. Finally, I did ‘EXHIBITION’ dark brown instead of black because I felt black would be too harsh and that the brown would link in with the green more giving it a more natural approach. This worked out well because this way you can see the simplicity of the national trust logo clearly within the bowl of the ‘O.’
After creating my type, I began thinking about how I could best merge this into a poster. I looked into textures to use as a backdrop behind the silhouette of a maze and as soon as I placed this one down immediately I had an idea. I thought that it would be interesting to see the photos of the maze as a backdrop or even some images from The Lost Gardens of Heligan. Also to make sure that my logo had some involvement on the page as well.