For my audience I want them to have a completely interactive experience with my exhibition. ‘The Art Of Being Lost’ is about the experience of emotions you go through when you are put in a situation of isolation and being lost. The maze itself that I’ll design will be the art of my exhibition. Below are some examples around the world that have interactive exhibitions with in their museums.
Indoor & Outdoor Mazes
Here are some in and outdoors experiences for people to interact with. For an indoor exhibition I thought it would be interesting for an indoor mirror maze to be placed in the Design Museum. Creating the illusion of a mirror maze, creates the effect of what it could be like if you were stranded in a forest of dessert. Seeing every thing to be the same but trying to find a clue to which path would be the right one to take. The pro of doing it indoors means you don’t have to worry about what the weather outcomes. Also means there would be less maintence. Con is that it wouldn’t be very organic and I want it to have that outdoor experience of being lost in the world.
For an outdoor experience I thought about putting it in a National trust gardens, where it is a very family oritentated place to be. In Cornwall there is a national trust called The Lost Gardens Of Heligan, this would be the perfect place for my outdoor experience exhibition. It is also good because the titles would have a good key link and also the gardens are filled with so much art.
Nigel Peak is an artist I was told to research into, he seems to have a good understanding for colour and mark makings. I love how is work seems to be very organic and shows a good sense of playfulness. I believe I was told to look in to his work because it shows me inspiration to try being more playful and stepping out of my common boundaries. Looking into his work has given me inspiration of how I could design my posters and my way finding path.
The Visual Language is a system of communication using visual elements.
In todays lecturer we refreshed our minds on the topic of what Visual Language means. Understanding the definition of it reminds us of what key elements are needed in order to make a successful design. As a class we looked in to some examples to see what key features make a design piece strong.
Class Discussion On Artist:
Patricia Faggi, Ana Laura Cerdá y Federico Ulicki
Above is a piece we were shown that showed a representation of what a good exhibition construction is. The first thing you notice about this outcome is the colour green; having this themed green, shows a good connection to the art piece. It also shows guidance for the audience. What I also notice is the shapes and language being used. The shapes give it a very vintage yet modern twist and the language you can tell is foreign which means it shows where and what target audience it has been designed for.
My Own Research On Artist:
Michael Craig-Martin work is very bold, bright and his style contrasts along the lines of Pop Art.
Below is an poster that was designed for a Summer Exhibition. This is strong because the first element you notice from this is the vibrant colours, the bold headline text and the sophistication of the composition. This is a powerful poster because it draws audiences in with it’s playful visual laguage as a poster.
Ellie, Izzy, lily and myself all gathered together the most important elements that make an exhibition to perfection. We researched out their logos, way finding, signage and typographic systems. This was a very helpful task because it gave us inspiration of how we could lay out our exhibition and what key elements are needed to pull it off.
For my next process of logo experimentation, I decided to move away from mazes and try working with trees. Capturing that example of how I mentioned someone getting lost in a forest. I got some inspiration from my mood board and reflected my ideas to the designs that are presented below.
When I did these designs, I loved the outcomes however felt that they weren’t sending out the message I wanted. When I look at these I feel as though they have been designed for an environmental conservation brand instead of an exhibition on the art of being lost. Before eliminating this idea from my development I thought it would be good to see how it could possibly look on a poster. Below are some of the outcomes with the design placed on.
I tried the logo in a different format with a few tinted layers placed behind it. I seem to be continuing with the colours yellow and green, which is unusual because I wouldn’t normally pick such bold and bright colours. However for that very reason it being bold and bright really adds a great effect to the piece. Although I liked where this design was potentially going, I felt it wasn’t developing that sense of mystery and adventure. To improve I felt it was best to do some research to get an idea of how I could improve.
When I was researching I came across a poster that was designed for the movie Maze Runner. My thoughts towards this design, was exactly that kind of look I wanted my posters to turn out like. The shapes placed on the poster are in the order of a maze layout, which connotes that there is a sense of mystery and adventure. I also like the fact that there is only one individual walking towards it showing loneliness yet independence.
Using inspiration from the ‘Maze Runner’ poster, I placed a thin base line on the right, done in the style of a maze. I like this a lot better, but still feel that the message is sent to the audience isn’t the right one. I’m still getting that sense that it’s for an environmental brand. I’ve decided to move entirely away from the tree logo, as it hasn’t got enough power to represent my brand. I’m glad that I’ve experimented with these styles, as it has leaded me to want to work more with maze outcomes.
My lecture with Cath Davies was very useful, as she gave me a wider understanding of what branding is. A quote she enlightened me on was “A strong brand is created by focusing on its essence where communication managers look beyond the surface for the brands innermost substance.” (fapferer, 1997.99) this quote basically tells me that its about understanding the personality, experiences and attachment that a brand presents. Therefore understanding what the aims and values of it are. Another quote that was used was “A platform rather than a finished product.” (Gilmore, joseph-pine 2007:13) This basically tells me that its not only about the finish product but the journey of how it got to be what it is.
We were given a task on Dr Martins, for this task we basically had to understand what value the brand had and how it can represent. We went through a few cases and experimented with the most significant aspects that made the brand. The outcome of this task was very useful because it taught me to always ask these three very important questions when designing a brand.
- What are the symbolic associations that accompany the brand?
- How are these associations constructed in their campaigns?
- What are the implications on their branding techniques regarding the relationships between brand and consumer?
‘100 ideas focuses on ideation as a core skill of the graphic practitioner. Like most other design skills have the ability to ideate can be developed through repeated experience.’
Aim- To brand myself with in 100 different designs.
The book ‘Trademarks’ by Erick Baken and Tyler Blik, was very useful for me as it gave me inspiration on how I could do different logos. Looking through this book it really gave me an idea of how you can identify the personality, through the design of a logo. For example some looked like a science brand as it looked like atoms were flying around the title, which gives it a sense of science and about it.
Branding is the gradual journey of the process in creating a unique name and image for a product in the consumers’ mind. This can be shown through advertising, logo’s, products or campaigns. The aim for branding is to make a well established mark presence in the up and coming markets, so that it can attract audiences and retain loyal customers.
As a group myself, Izzy and Lily had to research into a brand that we thought was well, established, had good values and has made its mark. When I was searching for abrand to represent, I came to this poster and thought immediately that it shoud be Disney. When the team was happy with it, we branched out to find more information on the brand.
We agreed that Disney was worth choosing, because it branches across the younger and older generations. It’s mainly aimed for children, but it targets adults because it invites them to bring their children to experience the full Disney atmosphere. Our findings led us to knowledge of how the brand has merchandised on cruises, tv channels, products, transport and more. Doing so this has led the brand identity to a value worth of £150 billion. We came to the conclusion, that to sum Disney up in three words it would be well-establistment, timelessness and family orientated.