On Display- Logo experimentation 3

Screen Shot 2017-10-16 at 11.43.59

For my next process of logo experimentation, I decided to move away from mazes and try working with trees. Capturing that example of how I mentioned someone getting lost in a forest. I got some inspiration from my mood board and reflected my ideas to the designs that are presented below.

Screen Shot 2017-10-16 at 11.45.18

When I did these designs, I loved the outcomes however felt that they weren’t sending out the message I wanted. When I look at these I feel as though they have been designed for an environmental conservation brand instead of an exhibition on the art of being lost. Before eliminating this idea from my development I thought it would be good to see how it could possibly look on a poster. Below are some of the outcomes with the design placed on.

Screen Shot 2017-10-16 at 12.14.20

First Design

I tried the logo in a different format with a few tinted layers placed behind it. I seem to be continuing with the colours yellow and green, which is unusual because I wouldn’t normally pick such bold and bright colours. However for that very reason it being bold and bright really adds a great effect to the piece. Although I liked where this design was potentially going, I felt it wasn’t developing that sense of mystery and adventure. To improve I felt it was best to do some research to get an idea of how I could improve.


When I was researching I came across a poster that was designed for the movie Maze Runner. My thoughts towards this design, was exactly that kind of look I wanted my posters to turn out like. The shapes placed on the poster are in the order of a maze layout, which connotes that there is a sense of mystery and adventure. I also like the fact that there is only one individual walking towards it showing loneliness yet independence.


Screen Shot 2017-10-16 at 12.19.45

Second Design

Using inspiration from the ‘Maze Runner’ poster, I placed a thin base line on the right, done in the style of a maze. I like this a lot better, but still feel that the message is sent to the audience isn’t the right one. I’m still getting that sense that it’s for an environmental brand. I’ve decided to move entirely away from the tree logo, as it hasn’t got enough power to represent my brand. I’m glad that I’ve experimented with these styles, as it has leaded me to want to work more with maze outcomes.

On Display- Logo Experimentation 2

Screen Shot 2017-10-15 at 15.18.20

The red circles on my mood board are the parts that I got inspiration from. I circles them because the ripples in the sand, the trees and ink marks were all unique looking and I thought that would be useful and interesting to experiment with. Which is why I began working with my own mark makings.

IMG_6401                              Screen Shot 2017-10-15 at 14.19.24

Here I worked with the patterns that are part of the bark on a tree. I loved the patterns that turned out well above, I thought they would be interesting to scan in and edit. However when I scanned them in the quality of the lines wasn’t very good. I wanted it to look more crisp and sharp giving it that professional look, so instead I decided to do it on the computer instead of illustrative. Below are the outcome of my illustrative design and the inspiration of the colours that I got from it.

Drawing Version

Screen Shot 2017-10-15 at 15.29.54                                                Screen Shot 2017-10-15 at 15.32.56

Computer Version

Screen Shot 2017-10-15 at 15.35.24

This was the computer outcome, I did this outcome using the lasso tool on Photoshop and then changing the colours. I wanted to work with green because it linked back to my idea of the forest and I chose to do shades of red to resemble sand and mud. Once I was happy with them I thought it would be interesting to experiment further more with them. Going back to my idea of mazes I decided to place a maze pattern on top of the colours creating circle designs that are shown below.

Screen Shot 2017-10-15 at 15.35.30

On Display- Logo Experimentation


After having my feedback from my group tutorial, I went away and tried working on some designs that was most popular from my pieces of work. I first started with sketches, working with logos that were mainly formed in circles. I found that I was coming from an illusional/organic approach when designing my outcomes. Once I was happy with a few of my sketches. I decided to do some moodboards for inspiration, just so that it would help me on my journey of designing this project.


Screen Shot 2017-10-15 at 14.42.35.png







What is Air?


In my lecture today I was told to draw what I thought Air looked like. Below is a picture of my outcome. I chose to leave the page blank because to me air is invisible, its not something you can see but it’s there.

I was then asked what is Air? to answer this question, I first had to seek out what our true purpose in the world is for and understand it from the perspective of a humans values. Having knowledge of the intimate connection we have with the world and how reliant we are of it. ‘Air is a vehicle of the Earth, and there is nothing that is empty of air’ (Povinells, p.33) Air is a part of everything; it is a part of who we are, where we come from and one of the main sources of life. We have never been separate from this world but yet we act as though we do. It is as though we have become non-humans, living in a world that we believe is not equal to us. We only believe in the importance of what we see, instead of what we don’t. Air is invisible which makes us forget about the importance of it. For example it is said that a human can live up to 3 days without food or water. However if you took air from a human they would not be able to live past 3 minutes.


Having understood the importance of air I was told to do another drawing of what I thought air looked like. My second drawing I showed an image of a person being surrounded by air, so that it could connote that air is everywhere.

The next question that was asked was How do we remember Air? First I believe you have to find the problem in order to solve the solution. In that aspect we have forgotten air because it has become convenient to making money and that our senses of communication has lead our attention to more fascinating elements such as technology and the media. To solve this problem humans need to realise the importance of air and that it isn’t a separate element from us. We need to renew our acquaintance with the sensuous world.

My lecturer told me a very interesting example of how young children of today are asked where does chicken come from and with that they say from packaging or that shops. Little do they know that an animal has to die in order to provide food. This shows that from a very early age we are brain washing the younger generation in to believing what we want them to believe.



For my third and final drawing I did a picture of the world. I chose to draw to do this because it’s not just about what we see or what we don’t, but knowing that everything around us is a part of who we are as humans. Each element of the world plays a factor of our being with in this world.


What I have learned from this exercise is that the space between a human and object isn’t just empty, but that it is full. There is a medium through which we work, communicate or act on. Even though you cannot see something, doesn’t mean that it isn’t there. This lecture opened my eyes up to a broader perspective of how I see the world.



On Display- Meander

Title Ideas

  • Escape- break free from confinement or control.
  • Meander- of a river or road, follow a winding course.Wander
  • Numinous- An experience that makes you fearful yet fascinated.
  • Depaysement- The disorientation felt in a foreign country or culture. The feeling of a fish out of water.
  • Solivagant- Wandering alone. 

Above is a few title suggestions for my exhibition. I found this task quite tricky to do, because I felt that I wouldn’t be able to design a logo until I had the name of my brief. Searching for a word was difficult, as I wasn’t sure what angle I wanted to come from. whether I was going to have a word that suggested being lost or fidning a word that had inspiration to carry on. My final decision on the title name is ‘Meander’ I chose to go with this because I felt it best related to my concept of being lost and making your own pathway to your final destination.


Once I knew the title name I started to do a few sketches, hoping that something might spark an idea for a potential logo for the brand identity.

Tutorial Feedback

In my tutorial feedback I found it very useful, because I was struggling on a few factors, which was the audience, logo and name. I knew what I wanted the title to be but I just needed clarity and reassurance that it was a good title name.

For the target audience I decided to aim it at the younger generation because my project is all about people being lost and having to willingly choose to find their own path to get to their destination. The younger generation find themselves as quite a lost soul and are still learning to find their way through life. I want them to understand that if whatever circumstance you find that you are lost or isolated. It doesn’t matter what path you take, it will be the one that you decide for your own fate.

Finally for my identity brand I was told not to do type for my final logo design. That instead my abstract drawings circled below are more effective.

Screen Shot 2017-10-15 at 13.50.06








Book Binding


The workshop I attended today was based on how to construct a book together. Whilst binding my book together, I took notes that would help me for future reference. In the past I did this workshop before but made the mistake of not taking notes, so this class was very useful. What I found about doing this task was that I remebered quite a bit of the process so I was quicker at binding the book. If I continue to practice with in the process of book binding, I would like to try something more challenging like embossing on to the book.