History of the designer
William Calson l was born in 1692 in Cradled Worcestershire and died then in 1766 Bethnal Green England. He was a well known English type founder. In his early years, he studied and became a self employed engraver. Then around 1721, he started to do some commissions and learnt the art of the Arabic alphabets. His typefaces transformed English type design and was first established an English national typographic style. In 1720 William Caslon ll was born and when he became of age, William Caslon 1 and his son issued the first English book type specimen in 1763. The family business went on throughout generations up until around 1795, when Caslon lll had sold all the shares of Caslon type business.
The Type Itself
Caslon pro is a Serif typeface. This means that the serifs are a smaller line used to finish off a main stroke of a letter. Each font across the typeface has a consistent stroke width. The stroke is thickest when vertical and then reduces in thickness towards the end, when the stroke is horizontal. Caslon pro is an old style font, you can see in letter such as the ‘O’ that the stress is slightly leaning on an angle to the left.
How it’s been used
Caslon pro is a smart, bold typeface that is easy to read. It could be a good font used for headlines of newspapers, posters and magazines. I even think it would be good for short pieces of text, however not too much because it looks a lot better being used for a big headliner. This is because the typeface look bold and dominant. Caslon pro type was used for the first printing of the American Declaration of Independence and the universal economical.