For the DRIFT van I designed some napkins with Llamau values written on them we listen, we learn, we respect, we encourage and we don’t give up. I did this because I thought it would be good for my target audience to have a little reminder when they look down at it. A reminder that tells them this organisation and DRIFT are always here to give support, comfort and advice.
I chose the colour blue because I felt that the red was being used too much and I didn’t want it to be too clutter by the white and red. Especially as I knew I would be designing the coffee cup red.
The design for the DRIFT cups are based on the colour scheme throughout the project. I wanted the base of the cup to be white, but I found that having a white cup it could become very dirty easily. I tried the blue but it felt too different from the project so that’s how I decided on the red. Going with the red contrast I found was risky because I didn’t want it to look too much like the costa cups. I had to make sure that it was a bright enough colour to be able to tell the difference between the two.
For the type I used the chalk duster typeface to continue that illustrative element that has been used throughout the project. I felt that I still needed to show a fragment of Llamau on the cup, which is why I placed the logo of Llamau below the DRIFT and line. I did a line below DRIFT because I thought it was a good way to separate DRIFT and Llamau’s logo.
Here I have placed the posters in potential locations it could be found in. One of which would be the bakery that would donate to the cause. This would be good for both parties because not only are they helping towards a charity, but also they will be promoting the bakery bringing in more customers for them as the people will be trying the cakes. This will look just as good for DRIFT as well.
I thought stand up stalls and table of a university would be good because students are most likely to target the young adult audience. I found if you aim at a younger audience they become more aware for future reference. It also is good because if an individual who is a student isn’t struggling but they are aware that they know of someone who is, then they’ll know who to contact or where to go.
Another location I thought of was the bus bay, as most homeless people will sit in them to stay warm. Also this is where people will commute every day, getting from one destination to another and if they see this at the start of their destination they will be able to spread the information out further.
Here I wanted to be able to visually show, how the DRIFT van could potentially look. Not only would the van be there but I thought a tent could be placed next to it where the public could come sit down and discuss support and advice. To also bring the homelessness and locals together so they can interact and understand one another. Above shows the people making burgers and hot dogs but my van would be giving free coffee and selling cakes.
To improve this I would be more playful with the sign, make it look more enticing for the audience to see. Other than that I think it’s a nice visual point to be able to imagine what the event could actually look like.