Llamau- Advertisement

For the DRIFT van I designed some napkins with Llamau values written on them we listen, we learn, we respect, we encourage and we don’t give up. I did this because I thought it would be good for my target audience to have a little reminder when they look down at it. A reminder that tells them this organisation and DRIFT are always here to give support, comfort and advice.

I chose the colour blue because I felt that the red was being used too much and I didn’t want it to be too clutter by the white and red. Especially as I knew I would be designing the coffee cup red.

The design for the DRIFT cups are based on the colour scheme throughout the project. I wanted the base of the cup to be white, but I found that having a white cup it could become very dirty easily. I tried the blue but it felt too different from the project so that’s how I decided on the red. Going with the red contrast I found was risky because I didn’t want it to look too much like the costa cups. I had to make sure that it was a bright enough colour to be able to tell the difference between the two.

For the type I used the chalk duster typeface to continue that illustrative element that has been used throughout the project. I felt that I still needed to show a fragment of Llamau on the cup, which is why I placed the logo of Llamau below the DRIFT and line. I did a line below DRIFT because I thought it was a good way to separate DRIFT and Llamau’s logo.

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Here I have placed the posters in potential locations it could be found in. One of which would be the bakery that would donate to the cause. This would be good for both parties because not only are they helping towards a charity, but also they will be promoting the bakery bringing in more customers for them as the people will be trying the cakes. This will look just as good for DRIFT as well.

I thought stand up stalls and table of a university would be good because students are most likely to target the young adult audience. I found if you aim at a younger audience they become more aware for future reference. It also is good because if an individual who is a student isn’t struggling but they are aware that they know of someone who is, then they’ll know who to contact or where to go.

Another location I thought of was the bus bay, as most homeless people will sit in them to stay warm. Also this is where people will commute every day, getting from one destination to another and if they see this at the start of their destination they will be able to spread the information out further.

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Here I wanted to be able to visually show, how the DRIFT van could potentially look. Not only would the van be there but I thought a tent could be placed next to it where the public could come sit down and discuss support and advice. To also bring the homelessness and locals together so they can interact and understand one another. Above shows the people making burgers and hot dogs but my van would be giving free coffee and selling cakes.

To improve this I would be more playful with the sign, make it look more enticing for the audience to see. Other than that I think it’s a nice visual point to be able to imagine what the event could actually look like.

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Llamau- Final Outcome

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This is my final outcome that I decided to use as the main objective for readers to learn about drift. I used all the elements that was composition on the other poster and just switched them differently on this one. This is because of the layout of the brick wall as the background. I took this photo of my wall in my garden, I chose this wall because I wanted something that portrayed the outdoors, but also loved that there was different platforms of the bricks on the wall. I thought the contrast of the text on the wall was very simple but intriguing. I also love how the plant in the corner subtly comes in on the top right corner of the poster. I feel like it really compliments the colours of the poster.

The illustrations I did I really liked, just because they weren’t too much. Just very simple, bold and easy on the eye. I was just going to have the one cup sitting there but felt like I had too much space around the illustration so decided to fill it out a bit more with more cups.

For the text I used the same typefaces as before, but just made certain words and sentences in bold caps because these sections of the poster had more hierarchy than the rest, for example the location and information of Llamau.

I felt that it was very important to place Llamau in the top left corner of the page because Llamau has a very big factor in this event, as they are the sponsors. I placed the icons of the Facebook and twitter sign in the bottom corner because I knew that people of today use social media so it would help to spread the word.

Llamau- Development of final outcome

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Developing on to my poster designs I began making a few illustrations that could be used for it. I wanted some words to have calligraphy so that it had a nice flow to it, but nothing too fancy, as I didn’t want it to look too expensive. I also used some elements that could be represented as a coffee, stamp or advice. I thought it would be good to draw them out and then edit them into Photoshop adding colours, definition and effects. I thought doing this would look more professional rather than just colouring them normally.

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This was my first outcome of my final design piece; I decided to keep it black, white and red. I found that I was still having a reoccurrence of my mistake, which was making it look too much like the blood donation site. I felt that it needed something more, maybe a different background or a cupcake as another illustration.

The text that I used was avenir and chalk duster. I used avenir because it looked like a very easy read for the readers and then chalk duster made it look more illustrative and fun.

I wanted the free coffee to be very visible, as I knew that seeing the word free draws people in. I felt that having the words on their own wasn’t visible enough so I brainstormed and thought it would be good to use a stamp, so one it looks like it has the ownership of a location and so that the readers can notice it.

Llamau- ideas and development

All the information, tutorials and research I have done have lead me to the concept of creating an event called Drift. I wanted to call it my advice but it sounded too cliché and I didn’t want it sounding too bistro so I decided to go with something different. I chose drift because it means going from one place to the next. Which I thought was quite lovely because it shows the journey of an individual.

My idea is about a van that comes to Cardiff giving free support and coffee to all the homelessness. Inside the van will be cakes that can be sold to locals, even the homeless people can have a go at selling the cakes to locals and what ever they sell they get to keep the money. I found that bakery’s normally get rid of cakes at the end of the day, so instead of throwing them away they could donate it to charity.

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Storyboard: I decided to work with a story board so that it could eventually turn in to an animation. I wish that this could of been something I could professionally developed it in to but I thought that the graphics would be too difficult to create the van. Which is why I decided to do posters instead as I thought it would make more sense for the audience to see a poster version than an animation. I didn’t want the animation to come across too luxurious.

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Van design: I thought about going from a more graphic approach by decorating the van. However, as I went further on making it I decided I didn’t like it, felt like it needed something more. I used the colours which are represented for the website but felt that the van looked like it was designed for a children’s book.

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Poster development: I ended up moving on to how I was going to do the composition of the poster. I began designing this outcome but felt like I was going back to how the blood donation designs look and that’s exactly what I didn’t want. I was also told in a tutorial that it was too formal and clean. It needed to be more playful, more illustrative.

 

Llamau Charity

 

Screen Shot 2018-03-23 at 21.52.13Here is a mind map of a few ideas I came across. Seeking through the web I found a charity site called Llamau, which is a charity that I have worked with in the past, that I know supports young adult and women homelessness. Branching from my mind map I decided to work with the charity Llamau.

Llamau mission is to eradicate homelessness for young people and vulnerable women. Their values are we listen, we learn, we encourage, we respect and we don’t give up.

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Llamau website: When I began researching into Llamau, I wanted to work out what colours schemes they used so that I could have an idea of how to design my event outcome. I found that the 3 main colours schemes were red, aqua and white. Through my findings on Llamau website and the web I found that the colour scheme of the website reminded me too much of the blood donation site. Which is why I wanted to try designing something that doesn’t have the same similarities.

Also that most the designs done for this site are very simple, illustrative and quirky. I believe this is due to it being targeted at a young adult audience.

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I wanted to work with Llamau because this is a charity that I fully support and I thought it would be interesting to create my own event for them. I have taken part in their sleep out event and also will be doing the Cardiff half marathon event so I was very aware of how the organisation works.

Poverty Campaign

To start off the poverty campaign my self and other colleagues Izzy, James and Tom all researched for ideas. We began going through the Internet seeking for different outcomes. One of the images above that I thought was a very good design piece is the cardboard cut out. Where it says “before you turn your head put yourself in my place.” This is very persuasive because it’s having an interaction with the audience. Its very eye catching and creates the illusion in peoples minds that this is how your life could be like.

I do believe that when designing a poster, animation or other sources, I think that you need something that will make the audience feel apart of the design. Make them believe that they have just as much involvement or they have a chance to make a difference as well. To be apart of something bigger.

These outcomes have been put together to give me inspiration throughout the campaign process.

Final Penguin Cover -N&C

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My feedback from Ian, mentioned how he loved the free movement of the Nought and cross so I decided to stick with this for my third and final design. I really wanted to work from a very simplistic, easy on the eye and captivating approach.

Although the colour white can be quite boring and plain, it is still very good at catching reader’s eyes. I work for a casting agency and they always tell me never wear white on screen because it is always the colour that stands out the most. I want my cover to stand out and not blend in with all the other books. I like how the green breaks up all the contents on the front, spine and back.

For the type I chose to use Minion pro and Helvetica. For minion pro I used it to separate the quotes away from the description, I wanted the quotes to look quite elegant to show that it had a very soft approach to compliment the elegance of what the quotes meant. For the description I chose Helvetica because it is a clear readable typeface and it sends a very strong approach, which is what I wanted for the paragraphs, as they are quite deep with in the text.

Although I loved this outcome I still felt like I needed to show an element of Callum and Sephy, also I still loved the beach design I did so I began thinking of a simple idea to create that illusion.

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This is the outcome I have decided to go with. I have still stuck with all the elements that I used for the design before, but this time I tried it with the couple walking to one another and then a simple line going across the page to show a sense of walking down a path or from my perspective a beach.

I have really enjoyed designing this because it gave me a chance to read an amazing book that was very influential, inspirational and heart warming. I felt very compelled by this book, it made me feel every emotion I could think of and I loved that it managed to have that effect on me. When it came to designing it, I found that it was nice to have an understanding and connection of the book. Having this interaction with it made me happy to present my ideas into designs.