For my audience I want them to have a completely interactive experience with my exhibition. ‘The Art Of Being Lost’ is about the experience of emotions you go through when you are put in a situation of isolation and being lost. The maze itself that I’ll design will be the art of my exhibition. Below are some examples around the world that have interactive exhibitions with in their museums.
Indoor & Outdoor Mazes
Here are some in and outdoors experiences for people to interact with. For an indoor exhibition I thought it would be interesting for an indoor mirror maze to be placed in the Design Museum. Creating the illusion of a mirror maze, creates the effect of what it could be like if you were stranded in a forest of dessert. Seeing every thing to be the same but trying to find a clue to which path would be the right one to take. The pro of doing it indoors means you don’t have to worry about what the weather outcomes. Also means there would be less maintence. Con is that it wouldn’t be very organic and I want it to have that outdoor experience of being lost in the world.
For an outdoor experience I thought about putting it in a National trust gardens, where it is a very family oritentated place to be. In Cornwall there is a national trust called The Lost Gardens Of Heligan, this would be the perfect place for my outdoor experience exhibition. It is also good because the titles would have a good key link and also the gardens are filled with so much art.
Nigel Peak is an artist I was told to research into, he seems to have a good understanding for colour and mark makings. I love how is work seems to be very organic and shows a good sense of playfulness. I believe I was told to look in to his work because it shows me inspiration to try being more playful and stepping out of my common boundaries. Looking into his work has given me inspiration of how I could design my posters and my way finding path.
In my tutorial I was told to make the edges more curved, as it made the design look too harsh and then to give it more openings so it gave it more freedom. The design on the left was the original and the one on the right is the advance outcome.
Another idea I was given was to try putting an ‘M’ in the circle, to emphaise the title ‘Meander.’ I tried this but really didn’t like it and had no desire to try make it better.
Here I started off working in black and white, as I felt keeping it that colour would make things easier for me when I want to do posters. However I felt that there wasn’t enough character, so instead of using black, why not use the identity colour, which is green. I started off light but didn’t like it, so gradually started to go darker, until I got to a point where I was happy with it.
When I finished with the line colour, I still felt like something was missing. I remembered in my tutorial discussions a lot of people told me that they liked the beige colour in the background. I began to experiment with that feedback which was to make the back ground colourful. I could slowly see it coming together, but it wasn’t till I got to the furthest one on the right, in the middle that I thought it was still too constricted. I decided to expand the beige circle, giving it a more dominant ground base. I decided to leave it with no thin line around the edging, however then came to the conclusion that if their was no safe line around the edging it would be tricky for me to collaborate with posters, due to the colouring. Finally I tried one last look to see how the black and white would turn out and realised that it wasn’t as strong as the colourful designs.
Below is my final outcome from this process:
Lecturer (T) Tutorial
For this tutorial, I found it quite challenging as I had to make sure I was able to justify my reasons for why I had done my designs a certain way. The feedback I received from my discussion was that my logo needed more freedom and that the bold circle around the edging was too strong. I definitely think that it could be more flexible, so to improve I’m going to try a few more outcomes, adding a few openings or taking the circle away. Also to make the edging my round as it’s making the logo look too harsh. One feedback that I got back was that it looked like something that would be designed in china. Although I don’t see how it could look Chinese, I want to make sure that the audience isn’t seeing it either.
For this tutorial I found it very beneficial due to the help of Sherlock and Laura. Talking to them about my ideas gave me so much more direction and purpose. They encouraged me that my idea was good and helped me with a lot of areas I was unsure of.
For example we spoke about how I could do my exhibition, so instead of having loads of art pieces, the exhibition could be based on an experience. Which brings me to my maze idea, the art of being lost could be the experience of how a person wonders through a maze and what they feel when they do. With that we looked into where my exhibition could be based, we thought it could be indoors but felt that it would be more organic and relatively linked back to my original ideas of how a person walks through a forest and can become lost. With that we decided that it would be interesting to be placed outside in a popular area like gardens. Immediately we thought then it could be placed into a national trust that is well known for their environment and art.
Then we moved on to how I could do my signage to help navigate people to where the maze would be. We thought that going back to my original sketches of footprints it could be that image that leads them to the direction of the maze and also be the clue that helps them get through the maze.
Originally my target audience was going to be for the younger generation but I decided that I would open it for all generations, as the national trust is a place for all ages to enjoy.
Above are some of my sketches I did, whilst I was in conversation for my tutorial. Having this feedback gave me more confidence because it leads me to want to have more of a passion to design this exhibition. It also made me feel better having clarity from David that it was a good idea. Even he gave me great feedback, telling me to research into artists such as Nigel Peak and midsummers night dream.
The Visual Language is a system of communication using visual elements.
In todays lecturer we refreshed our minds on the topic of what Visual Language means. Understanding the definition of it reminds us of what key elements are needed in order to make a successful design. As a class we looked in to some examples to see what key features make a design piece strong.
Class Discussion On Artist:
Patricia Faggi, Ana Laura Cerdá y Federico Ulicki
Above is a piece we were shown that showed a representation of what a good exhibition construction is. The first thing you notice about this outcome is the colour green; having this themed green, shows a good connection to the art piece. It also shows guidance for the audience. What I also notice is the shapes and language being used. The shapes give it a very vintage yet modern twist and the language you can tell is foreign which means it shows where and what target audience it has been designed for.
My Own Research On Artist:
Michael Craig-Martin work is very bold, bright and his style contrasts along the lines of Pop Art.
Below is an poster that was designed for a Summer Exhibition. This is strong because the first element you notice from this is the vibrant colours, the bold headline text and the sophistication of the composition. This is a powerful poster because it draws audiences in with it’s playful visual laguage as a poster.
Ellie, Izzy, lily and myself all gathered together the most important elements that make an exhibition to perfection. We researched out their logos, way finding, signage and typographic systems. This was a very helpful task because it gave us inspiration of how we could lay out our exhibition and what key elements are needed to pull it off.
In today’s workshop Lily, Haley and myself were taught how to create sound by touching objects that had a metallic base. It was interesting to learn about how sound can be transferred through an object.
We used foil as our object, but you can use other objects such as scissors, clips, pins and more. Once we connected the object and TouchPad together we began recording sounds. We all individually did a sound for each wire. Once we had our sounds we transferred it on to a memory stick that went in to the touch pad, allowing our noises to be played when we touched the foil. I couldn’t believe how sharp the sound came out of the speaker.
The workshop was very beneficial as it gave me a further possibility to use this process again in the future. I would like to continue to carry on doing workshops such as this, so that I won’t forgte about it in the long run.
Above is some of my experimentation with different kinds of mazes. I tried some well-detailed mazes but felt that it was too distracting. Which is why I began slowly moving down to a more basic print.
Here I thought it would be interesting to try out my identity brand colours on these pieces. Also to experiment with the collaboration of a circle maze placed with in a square. I love how abstract and unique it looks but feel that it is still too distracting for when it will soon be placed on to posters, animations and other sources of advertisement.
The circle maze that has the beige square around it, was designed without a border edging. I did this because of how free and diverse it was spreading out. Even though I liked this outcome, I felt it was best to make the logo more controlled and professional, which is why I moved on to the other outcomes. I used my brand identity colour green for the logo, but felt that it was best to leave the logo as black so that it would be easier for me to collaborate the logo on to posters, animation and other sources. Which then leaves me to my final outcome, placed below.
Final Outcome below: